Cash is king!
That’s right. You have heard this mantra a million times. It probably drives your management philosophy. As a small business or a start-up you need cash. Suppliers are unforgiving in seeking payment and creditors quite often put the small guy on the bottom of the payments “to do” list.
So, how does this impact your internet marketing strategy?
Well there are many different strategies. You just need to use one that gives you the quickest return on investment. In general, your site should be conversion rate focused and your campaign should be weighted towards “turn the tap” PPC advertising.
However, be aware that you can lose a lot of money on PPC campaigns if they are not done correctly. There is a science to them.
Build link back content later (this is the bait that gets people to link to your site).
This can be great if you have a new time limited offer or are a start-up looking for early stage traction. The bottom line is to monitor the cash coming in. All in all, it depends on how you manage your campaign.
Just remember to think about the cash flow too.