The reason why Google AdWords works so well is actually quite simple. People tell the search engine exactly what they want. Chances are that if they type in “fridge suppliers Dublin” they are likely to be looking to buy a fridge in Dublin.
Your ads are only displayed to people who are actively interested in your product or service. It’s the most targeted way to advertise. Now, when you compare this to using traditional advertising that relies on interruption rather than being right there when the person needs it, you can see the benefits.
By using Google AdWords you are tapping into people who are further along the sales funnel. Therefore, these are usually easier to convert into sales.
A huge advantage from a SMEs perspective is that AdWords offers massive cash flow benefits. You pay per click so you don’t have to buy massive chunks of media space costing thousands of euro in some cases. You can also set your daily budget while setting a maximum cost per click.
Analytics is another major benefit. If you read this blog you will know that I am a huge believer in the concept of testing and measuring everything that relates to marketing. You can constantly improve your results by making adjustments to your ads and landing pages. This makes sure your advertising spend is doing what it should. Helping you make sales.
They next time you are writing a cheque for a Newspaper or Radio ad think if you could get better value using Google AdWords.